Fashion retailer Boohoo nearly doubles profit after celebrity Instagram tie-ups – The Guardian

Fashion retailer Boohoo nearly doubles profit after celebrity Instagram tie-ups
The Guardian
Boohoo, the online fashion retailer with an army of 16 to 24-year-old fans, has nearly doubled its profits, helped by paying celebrities and other “influencers” to promote its products on Instagram. The Manchester-based company, which has turned its …

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